Superbowl 9-1-1 Commercial

During Sunday’s Superbowl game aired a 30 second commercial featuring a domestic 9-1-1 call. Here is the commercial in case you missed it:

This commercial does an excellent job of highlighting domestic violence in America. Although we have come a long way over the past 10 years with legislation and police procedure, the problem still remains.

As dispatchers however this commercial carries a second reminder that there may be more to a call than appears on the surface. When you answer your next “accidental” call or speak with an evasive caller keep this in mind. It could mean someone’s life.